How is customer service at the core of every branding technique?

February 23, 2018 | Author: mediacom

Maya Angelou said: “I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

This quote says a lot about human psychology and that one can forget words but they will never forget behavior. This psychology is very relevant in customer service. Your brand reputation and name depends on your customer service – how you present your product or service and how you deal with your customers says a lot about the culture of your organization. Most major brands established themselves by using the right customer service tactics.

Customer is Always Right:

Customer Service

It’s been said that: “The customer’s perception is your reality.”

Word of mouth is the most basic and important step of marketing. People tend to believe each other’s opinion regarding a product or brand. WOM is the most used and common social media marketing technique. According to Neilson, 92% of people trust the recommendations of friends and family. Creating goodwill is everything in business and it cannot be done without providing great customer service. My marketing teachers have always said that: “The customer is always right.” Customer feedback is the fuel for your business.

There are four reasons why customer services should be front and center in your business structure:

  1. Consistency

In order to ensure customer visits, you have to have great customer service. Make your customers comfortable and confident that they will get the right guidance and solutions from your support staff.

  1. Transparency

Transparency is very important when trying to create a lifelong customer. Be transparent with your customers and you’ll have long-lasting customers.

  1. Retention

Customer services help retain previous customers as well as create new ones. They are like your goodwill ambassadors that reflect your brand.

  1. Opportunity

Engaging with customers and retaining them is a big responsibility, but at the same time it’s a great opportunity to create goodwill for the brand. According to statistics, a happy customer will spend 30% on the brand than a typical customer.

These four customer service factors are the backbone of the business. Keep your customers happy and satisfied and sit back and watch your business grow.

No matter what your business is, be it telecommunications or selling fertilizer products, medicine or machinery, you always need a top notch customer service staff to seal the deal.

You need a team of highly-skilled customer service reps to register customers and solve the problems of your customers. A few companies are recognized for their customer service along with their actual services. Mediacom is one of those companies. They not only provide great internet, phone and cable TV services, but also top notch customer support services.

Damon Richards said: “Your customer doesn’t care how much you know until they know how much you care.”

Changing Lincoln’s quote into business terms: “Get me great customer service teams and I’ll give you good business.”